CAR is Southern Africa’s leading multimedia automotive consumer brand. Established in 1957, CAR magazine continues to be the dominant opinion-forming, monthly automotive-interest magazine in South Africa. It caters for a wide spectrum of motoring enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to critical road tests and driving impressions of the latest models in South Africa.

Its website, CARmag.co.za, was established almost two decades ago, in 1996, to offer web-based motoring enthusiasts a frequently updated source of news and information about the car market.
More recently, CAR acquired a mobile presence in the shape of a mobisite and now offers downloadable content through a variety of mobile delivery partners. What’s more, CAR-branded audiovisual content, produced in-house by the CARtv division, has dovetailed a variety of the brand’s innovative marketing activities to bring CAR to a broader audience through CARmag.co.za, YouTube, myvideo.co.za and satellite television.

Audience

Readership

808 000

Circulation

68 032

Unique Users

404 258

Page Impressions

1 509 720

Percentage views from a mobile device

82%

Webletter subscribers

11 370

Promotional mailers

7 114

Facebook fans

381 556

Twitter followers

66 560

YouTube subscribers

48 651

Contact Details

Editorial: car@ramsaymedia.co.za

Website: www.carmag.co.za

Advertising

Wayne Wilmore – wayne@ramsaymedia.co.za
Cell: 082 884 8576

Ryan Nicolle – ryan@hsm.co.za
Cell: 072 687 9402

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