CAR is Southern Africa’s leading multimedia automotive consumer brand. Established in 1957, CAR magazine continues to be the dominant opinion-forming, monthly automotive-interest magazine in South Africa. It caters for a wide spectrum of motoring enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to critical road tests and driving impressions of the latest models in South Africa.

Its website, CARmag.co.za, was established almost two decades ago, in 1996, to offer web-based motoring enthusiasts a frequently updated source of news and information about the car market.
More recently, CAR acquired a mobile presence in the shape of a mobisite and now offers downloadable content through a variety of mobile delivery partners. What’s more, CAR-branded audiovisual content, produced in-house by the CARtv division, has dovetailed a variety of the brand’s innovative marketing activities to bring CAR to a broader audience through CARmag.co.za, YouTube, myvideo.co.za and satellite television.

Audience

Readership

808 000

Circulation

72 377

Unique Users

289 930

Page Impressions

836 035

Percentage views from a mobile device

68%

Webletter subscribers

11 454

Promotional mailers

6 838

Facebook fans

368 037

Twitter followers

51 387

YouTube subscribers

33 996

Contact Details

Editorial: car@ramsaymedia.co.za

Website: www.carmag.co.za

Advertising

Sales Manager: André Stadler, Tel 011 449 1077

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