CAR is Southern Africa’s leading multimedia automotive consumer brand. Established in 1957, CAR magazine continues to be the dominant opinion-forming, monthly automotive-interest magazine in South Africa. It caters for a wide spectrum of motoring enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to critical road tests and driving impressions of the latest models in South Africa.

Its website, CARmag.co.za, was established almost two decades ago, in 1996, to offer web-based motoring enthusiasts a frequently updated source of news and information about the car market.
More recently, CAR acquired a mobile presence in the shape of a mobisite and now offers downloadable content through a variety of mobile delivery partners. What’s more, CAR-branded audiovisual content, produced in-house by the CARtv division, has dovetailed a variety of the brand’s innovative marketing activities to bring CAR to a broader audience through CARmag.co.za, YouTube, myvideo.co.za and satellite television.

Audience

Readership

808 000

Circulation

72 377

Unique Users

391 598

Page Impressions

1 091 389

Percentage views from a mobile device

73%

Webletter subscribers

11 447

Promotional mailers

7 052

Facebook fans

380 152

Twitter followers

58 193

YouTube subscribers

43 440

Contact Details

Editorial: car@ramsaymedia.co.za

Website: www.carmag.co.za

Advertising

Wayne Wilmore – wayne@ramsaymedia.co.za
Cell: 082 884 8576

Ryan Nicolle – ryan@hsm.co.za
Cell: 072 687 9402

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