Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’.



218 000


30 540

Unique Users

46 060

Page Impressions

58 993

Webletter subscribers

19 085

Promotional mailers

29 225

Facebook fans

28 979

Twitter followers

4 973

Instagram followers

1 397

YouTube subscribers

1 590

Contact Details

Editorial: [email protected], Tel 021 530 3228



Ryan Nicolle – [email protected]
Cell: 072 687 9402

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