Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’.

Audience

Readership

218 000

Circulation

32 719

Unique Users

29 946

Page Impressions

57 448

Percentage views from a mobile device

48%

Webletter subscribers

25 683

Promotional mailers

31 109

Facebook fans

25 396

Twitter followers

4 699

YouTube subscribers

1 283

Google+ followers

886

Contact Details

Editorial: popularmechanics@ramsaymedia.co.za, Tel 021 530 3228

Website: www.popularmechanics.co.za

Advertising

Sales Manager: André Stadler, Tel 011 449 1077

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