Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’.



218 000


32 719

Unique Users

32 474

Page Impressions

70 331

Percentage views from a mobile device


Webletter subscribers

25 303

Promotional mailers

31 592

Facebook fans

27 691

Twitter followers

5 006

YouTube subscribers

1 425

Google+ followers


Contact Details

Editorial:, Tel 021 530 3228



Sales Manager: André Stadler, Tel 011 449 1077

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