Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’.



218 000


32 719

Unique Users

19 575

Page Impressions

41 743

Percentage views from a mobile device


Webletter subscribers

24 980

Promotional mailers

31 568

Facebook fans

28 424

Twitter followers

5 117

YouTube subscribers

1 481

Google+ followers


Contact Details

Editorial:, Tel 021 530 3228



Wayne Wilmore –
Cell: 082 884 8576

Ryan Nicolle –
Cell: 072 687 9402

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