Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’.



218 000


30 540

Unique Users

34 353

Page Impressions

62 197

Webletter subscribers

23 131

Promotional mailers

30 125

Facebook fans

29 568

Twitter followers

5 021

YouTube subscribers

1 638

Google+ followers


Contact Details

Editorial:, Tel 021 530 3228



Wayne Wilmore –
Cell: 082 884 8576

Ryan Nicolle –
Cell: 072 687 9402

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