 CAR is Southern Africa’s leading
multi-media automotive consumer brand. Established in 1957, CAR
magazine continues to be the dominant, opinion-forming, monthly
automotive-interest magazine in South Africa. Its website, CARmag.co.za,
was established more than a decade ago to offer web-based motoring
enthusiasts a frequently updated source of news and information
about the car market. More recently, CAR has acquired a mobile
presence in the shape of a mobi site and now offers downloadable
content through a variety of mobile delivery partners. What’s
more, CAR-branded audiovisual content, produced in-house by the
CARtv division, has dovetailed with a variety of the brand’s
innovative marketing activities to bring CAR to burgeoning television,
online and mobile audiences.
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CAR reaches a large and diverse audience of automotive enthusiasts. The magazine has a circulation of 69 897 and a readership of 996 000. The CAR website reaches an audience of 88 693 unique visitors with 361 199 page impressions. We have 13 967 webletter subscribers and 9 378 subscribers to our promotional mailers. The percentage page views from a mobile device is 31%. Our Facebook profile has 39 546 fans and MXit 101 378. Finally, consider CAR’s 16 423 following on Twitter and the 1 899 views of our rich content on YouTube and myvideo, to close the loop on CAR’s audience.
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 EDITORIAL: Email car@ramsaymedia.co.za ADVERTISING: Email adsales@ramsaymedia.co.za, Tel 011 783-7030 |
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 CAR first appeared in February 1957 and is today acknowledged as a publication of the highest international standard and authority. Its editorial content caters for a wide spectrum of automotive enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to detailed and critical road tests of the latest new models in South Africa. CAR covers international model launches, local product introductions and industry news and offers special motoring and motorsport features, technical features, columns and historical articles. And let’s not forget CAR Guide, the definitive list of makes and models in the new vehicle market, as well as the Buying Used tips and articles. |
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 Our digimag offer readers an easy-access electronic edition of the monthly magazines in the RamsayMedia stable, while giving advertisers another touchpoint for reaching audiences. The complete issue of consumers’ favourite magazines – at half of the cover price of the print editions! To purchase digimag, click here. |
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 CARmag.co.za is South Africa’s leading motoring website, with constantly updated news, driving impressions, galleries and wallpapers of the latest vehicle releases, blogs, free classifieds, new and used car guides, technical features, motorsport coverage, videos and discussion forums. Visit www.carmag.co.za  |
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 Get in touch with the latest CARmag.co.za updates by way of a weekly newsletter that includes news, galleries, driving impressions, wallpapers, videos, what’s in the next issue, competitions and more. |
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 CAR offers a selection of downloadable videos, galleries, news of hot new models, wallpapers and exhaust tones on a number of mobile platforms, as well as competitions, what’s in the latest issue and more. CAR’s mobile platforms include: mobile.carmag.co.za(http://mobile.carmag.co.za), MXit, Samsung Mobile, MTN Loaded and, in the near future, Vodafone Live and VIA Media weekly subscription club. |
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 The CARtv division produces a variety of CAR-branded products for broadcast, online and mobile media applications, including CAR Special Reports, the online CAR Guide and editorial video clips. The division also produces a variety of tailor-made products of CAR-related or -affiliated events, such as performance shootouts and motor shows. CAR video content can be viewed on CARmag.co.za, YouTube, myvideo.co.za, Ignition TV – which is broadcast on channel 265 on Multichoice’s DStv bouquet – and in more than 500 A-Grade taverns across the country. |
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CAR has an active community on CARmag.co.za in the form of a discussion forum and blogs by our roving journalists. CAR is also active on several social media sites – see the following:
Facebook
YouTube
CARmag.co.za forum and blogs
MyVideo.co.za
CAR deputy editor Hannes Oosthuizen on Twitter