12 November 2009

Golf 6 case study: When using integrated media is a great success story!

When Volkswagen launched the Golf 6 to the South African market in June 2009, the company chose to promote the new car through an integrated campaign in RamsayMedia Automotive’s CAR and WIEL magazines. The results were better than anyone could have anticipated.

3 September 2009

RamsayMedia’s flagship brand, CAR, is rapidly increasing both its presence on and its income from South African mobile Instant Messaging (IM) service MXit. While reaching an ever-growing target audience on MXit, which itself has achieved cult status within the country’s youth market, CAR has successfully produced and sold content to an audience with a large appetite for the automotive world since its launch on the instant messaging platform in October 2008.