Getaway
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  Content Synopsis

Launched in 1989, Getaway has become a household name with superbrand status, a highly regarded source of all things travel related in Southern Africa and beyond. This, along with our expertise and credibility, has allowed Getaway to evolve into a multi-platform brand offering a 360-degree multimedia solution aimed at a high net wealth common-interest community focused on travel. This offering includes Getaway magazine, www.getaway.co.za, the Getaway Show and Events, Getaway TV, social media, the webletter, Getaway Adventures and mobile. This is in line with the RamsayMedia strategy of developing multi-platform specialist brands with focused audiences.
Audience

Getaway reaches a diverse audience of passionate travel and outdoor enthusiasts. The Getaway magazine has a circulation of 51 673 with a readership of 59 895. We have 1 805 Facebook fans and 1 386 Twitter followers. Our website has 19 512 unique users with 63 665 page impressions and we have 24 707 webletter subscribers.
Contact Details

EDITORIAL: Email getaway@ramsaymedia.co.za, Tel 021 530-3100

ADVERTISING: Email getadv@ramsaymedia.co.za, Tel 011 301-4434
Advertising

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Getaway’s impressively broad editorial mix satisfies not only the 4x4 traveller, doughty adventurer and experienced hiker, but also the weekend escapee, concerned environmentalist, passionate photographer and armchair traveller; hence our payoff line: Going places, doing things in Africa.

Destinations are an important focus for Getaway, but so, too, is the gear readers like to use. Readers place great value on our accommodation and gear directories. Getaway provides all the information needed to plan a great, well-kitted holiday, while the website gives readers the tool to do this easily on-line.

Our latest innovation is true-to-print look and feel digital editions of Getaway magazine. This development allows us to create new revenue streams and provide value-added solutions for advertisers and subscribers while reducing our overall print, paper and postage costs. And in true Getaway style, it also allows us to promote an environmentally conscience solution to print.
   

Our digizines offer readers an easy-access electronic edition of the monthly magazines in the RamsayMedia stable, while giving advertisers another touchpoint for reaching audiences. The complete issue of consumers’ favourite magazines – at half of the cover price of the print editions!

To purchase digizine, click here.
 
 

Getaway.co.za is your destination finder for Southern Africa. It is filled with all the latest travel news, information, and advice. There are over a thousand in-depth articles to read online, plus maps, weather and currency and calendar information. The site also provides a travel tool and an online booking engine for a host of accommodation establishments throughout the country. It is also a source of lively debate through forums and blogs and a resource for holiday packages, places to stay and activities.

Visit www.getaway.co.za
 

Find your next Place to Stay while en-route by logging onto mobile.getaway.co.za from your mobile phone. We currently have a listing of accommodation establishments in South Africa and this will soon be supported by a restaurant listing plus ring tones, wallpapers and highlights of the next issue. 
 

Getaway made its TV début early in 2009 with a travel show called Getaway to Africa, which explored the people and cultures of Southern Africa. Visit the website to view video clips of the 13 episodes (available soon on DVD). We are currently working on season two of the series, together with Cooked in Africa Films, to create even better high-definition travel content focusing on Namibia and South Africa.
 

Established in 1992, the Getaway Show is the leading tourism, adventure travel, holiday and leisure expo in Africa, offering our travel and tourism marketers, vehicle manufacturers, adventure clients and outdoor product suppliers a 3D platform for retail, product demonstrations and interactive brand promotion.
Visit: www.getawayshow.co.za
 
  Meet a captive audience of Getawayreaders through tactical event sponsorship and promotional and product sampling opportunities with Getaway Events. This is Getaway’sactivity and sponsorship division, delivering Getaway’s target audience to product and service marketers through interactive activities, such as 4 x 4 weekends, GPS challenges, birding workshops and photography courses. Getaway Events provides you with a special opportunity to tailor-make activities aimed at our readers and also offers an opportunity to leverage visibility through sponsorship of some of our key show activities – such as adventure workshops and interactive adventure activities.
Visit www.getawayevents.co.za
  We have extended our Getaway offering to include an opportunity for readers to accompany a Getaway journalist on specialist exploration assignments, as part of our newly established Getaway Adventures division. These trips are run through chosen and accredited operators.
Visit www.getaway.co.za/adventures
 

Our first book was published in September 1999 and to date we have published more than 20 books/guides. Our latest book releases include guides to Botswana, Route 62, the Garden Route and Namibia; Funny Signs; Africa Lens (20 years of great photography) and A woman who lived in a tree. These are available directly from RamsayMedia and select bookshops nationally.

Click here for a full list of available titles.
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