8 November 2011

Obikwa sticks its neck out with Getaway

You can’t keep a good multimedia ad campaign down, as Obikwa has found to its delight over more than two years of using Getaway’s multiplatform opportunities.

4 October 2010

How we attracted 22 000 visitors to the Getaway Show!

We regularly showcase how effective our multi-platform advertising opportunities are for our clients, but we have arguably the best success story right here, with one of our own brands! Last month''s Getaway Show and newly launched Getaway Tourism Conference made extensive use of the brand''s own print, social media, website, webletter, mobile, TV and event touchpoints to promote these annual flagship experiences – with overwhelmingly positive results.

7 May 2010

Global travel goes digital

The recession may have taken its toll on conventional travel businesses in 2009, but online travel proved resilient despite the decrease in traveller numbers worldwide. This year, global online travel sales are predicted to grow enormously as digital media continue to grow their share of the travel market – according to eMarketer.com, online leisure and business travel sales in the US will grow from $94,7 billion in 2008 to more than $105 billion by 2012. In South Africa, as broadband internet becomes less expensive and more accessible, we anticipate a huge rise in online travel bookings.