RamsayMedia :: compleat golfer

		Compleat Golfer began with the launch of the only magazine written entirely by South Africa golfers, for South African golfers, in 1989. Twenty years on, it has evolved beyond the print medium, offering its readers a host of opportunities to engage with the Compleat Golfer brand. The interactive website, www.compleatgolfer.co.za, weekly webletter and newly launched mobile site have all had great success, while Compleat Golfer’s presence on Facebook and Twitter has a dedicated following. The video production team produces web and mobile content, while a full programme of annual golfing events is also on offer. As industry leaders, Compleat Golfer has launched of a number of ‘firsts’ in South Africa, such as Golf Course Rankings, 5-Star Golf Experience Awards and the Annual Awards Dinner, the ‘Oscars’ of South African golf. All these offerings and brand extensions, coupled with access to members of golf clubs, allow Compleat Golfer to offer its clients a true 360-degree marketing solution across a wide variety of platforms.

Compleat Golfer reaches the upper end of the golfing market, people who are passionate about the game and consume our media in detail. Our magazine currently has a circulation of 17 716 and reaches an audience of 118 000 readers. Our website has 12 783 unique users with 223 444 page impressions and our webletter has 14 535 subscribers with 2 965 Facebook fans and 1 448 Twitter followers. Mobile.compleatgolfer.co.za has an audience of 14 923.

EDITORIAL: Email golfer@ramsaymedia.co.za, Tel 021 530-3100 ADVERTISING: Email natalies@ramsaymedia.co.za, Tel 011 301-4448

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		Compleat Golfer covers all aspects of golf in South Africa, as well as international news and tournaments. As a magazine that provides ‘more than just the game’, we give our readers additional knowledge and insight into the lifestyle of the game beyond the regular features on golf instruction, equipment, personalities, golf courses and golf-related travel. Our mix of editorial is wide-ranging enough to cater for both the beginner and the seasoned pro, thanks to our credible and well-known editorial contributors. As the official magazine of the PGA of South Africa, Compleat Golfer is South Africa’s leading local golf publication, with a convincing and stable heritage. It is widely accepted as the most definitive source of golf information, entertainment and education in South Africa. Golf Club Management (GCM) is Compleat Golfer’smonthly business publication for the golf industry. Launched in 2006, this “newsletter” has grown into a fully fledged trade magazine and brand in its own right, giving its audience of key decision-makers at golf clubs valuable knowledge and ideas to running a better golf club. Compleat Golfer also produces a variety of supplements each year, which add value to our readers and advertisers alike. Our flagship supplement, Live life, play golf, published each year in January, sets the standard, both in terms of quality and value to readers and advertisers. In addition, our Nedbank Golf Challenge pocket guide, Rules &Etiquette guide and PGA Now supplement add real value to our product offering while creating focused marketing opportunities for our clients.


		Our digimags offer readers an easy-access electronic edition of the monthly magazines in the RamsayMedia stable, while giving advertisers another touchpoint for reaching audiences. The complete issue of consumers’ favourite magazines – at half of the cover price of the print editions! To purchase digimag, click here.


		Our highly interactive website, www.compleatgolfer.co.za, features all stories in a blog-like format, which allows visitors to engage at a level not seen on many sporting and lifestyle websites. The easy-to-use search facility guarantees that visitors will find the latest golf news, gossip, advice and entertainment, all dug up by the furry character ‘the Fairway Mole’, while a strong emphasis on video content puts readers where the action is and has led to the exponential growth of our audience, including a well-publicised viral explosion that saw our unique users grow to over 870 000 in April 2009. Visit www.compleatgolfer.co.za


		The opening rate of Compleat Golfer’s Monday e-mail “newsflash” is twice the industry norm. Why? The 18 000 people who have signed up for this weekly update love the simplicity of the story-telling picture and brief summary in the text. Consumers are bombarded with so many long-winded newsletters these days, they appreciate one that gives them the latest news succinctly and attractively. If there’s one webletter that doesn’t go straight into the recycle bin, it’s compleatgolfer.co.za’s Monday newsflash. As a result, it is also a very powerful marketing medium for advertisers.


		Compleat Golfer’s recently launched mobi site is a growing platform. The mobile version of our website allows consumers to receive and enjoy our blogs on their handsets. To get Compleat Golfer in your pocket, type mobile.compleatgolfer.co.za into your cellphone’s browser.


		Compleat Golfer produces digital-format golf content, from instruction to course reviews, for delivery to the internet and mobile.


		Compleat Golfer’s events were born out of staging the annual South African PGA Golf Show. Now in its 13th year, the show has grown into a world-class event, attracting thousands of enthusiastic golfers who come to test all the latest equipment and see what the many golfing brands, estates and services have to offer. In effect, the SA PGA Golf Show is the magazine brought to life for our audience. The 2010 PGA Golf Show will take place at Country Club Johannesburg in mid-February. Our other flagship event is the Compleat Golfer Annual Awards dinner, held in the same week as the PGA Golf Show. This black-tie gala dinner has become the definitive South African golf awards ceremony, with all key golf industry players, administrators and players in attendance. It is a superb sponsorship and marketing platform and one which, over the 13-year history of the dinner, has attracted some of SA’s finest brands. Compleat Golfer also runs a number of additional events which allow readers the opportunity to have great golfing experiences while affording sponsors an opportunity to engage with the audience on a personal one-on-one basis. Compleat Golfer Mid-Amateur Championship, in April each year. Compleat Golfer PGA Professional National Championship, in November each year. Compleat Golfer 5-Star Experience Events, held year round. GCM Workshops Selected client golf day coordination.

Anelia de Klerk
Art Director

Ashwell Prins
Designer

Brandon de Kock
Group Content Director

Brendan Barratt
Editor

Craig Wilson
Publisher

Ella Hlakula
Group Media Strategist

Gronja Lennox
Production Manager

Jason Mylroie
Journalist

Jesse Henney
National Sales Manager

Lynette Higgo
Production/Editorial Assistant

Meg de Jong
Digital Media Manager/Sub Editor

Natalie Shekleton
Advertising co-ordinator

Nick Krige
Junior Journalist

Samantha Peel
Adsales Executive (Cape)

Simon Turck
Manager: Group Sales

Veronique Kapitans
Adsales Executive

		To subscribe to Compleat Golfer magazine, go to www.mags@home.co.za

		To subscribe/unsubscribe to the newsletter click here.

		Subscribe to the Compleat Golfer digimag for a fraction of the price and read the magazine easily on your computer.

		To become a fan of Compleat Golfer magazine on Facebook, click here.

		To follow Compleat Golfer magazine on Twitter, click here.


		Compleat Golfer has a presence on Facebook and Twitter. Follow The Mole on Twitter here or become a fan on Facebook here.