RamsayMedia :: popular mechanics

		Popular Mechanics is the acknowledged voice of science and technology in South Africa, a multi-platform brand that engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions, competitions and many other strategies. Our vision embraces a full 360 degrees, our imagination knows no bounds.

Our audience is composed mainly of confident, clever, financially secure and inquisitive males, most of them in the 35-49 age group. What’s pleasing is that the magazine’s female readership is growing nicely – an acknowledgement that our subject matter is by no means gender-specific. The Popular Mechanics magazine reaches 171 732 readers with a circulation of 43 386. Our website has 19 215 unique users with 190 557 page impressions. We have 40 614 webletter subscribers and 1 923 Facebook fans.

EDITORIAL: Email popularmechanics@ramsaymedia.co.za, Tel 021 530-3228 ADVERTISING: Email kimb@ramsaymedia.co.za, Tel 011 301-4456

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		Since its SA launch in August 2002, Popular Mechanics has established itself as a compelling newsstand option and the intelligent choice for consumers who want to know how their world works. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad swathe of interests from automotive news to outdoor adventures, from DIY projects to the exploration of the Universe – and lots in between.


		Our digizines offer readers an easy-access electronic edition of the monthly magazines in the RamsayMedia stable, while giving advertisers another touchpoint for reaching audiences. The complete issue of consumers’ favourite magazines – at half of the cover price of the print editions! To purchase digizine, click here.


		PM’s website (www.popularmechanics.co.za) offers a vibrant and frequently updated window into the most exciting science and technology breakthroughs of the 21st century. It also introduces visitors to outdoor adventures, tackles interesting home DIY projects, showcases the latest car and bike news, and invites engagement through a variety of channels, including blogs, forums, competitions, videos and wallpapers.


		Our industry-leading webletter, The Cutting Edge, goes to nearly 30 000 opt-in subscribers every week, drawing them in with a compelling mix of wallpapers, video links, competitions, sci-tech news stories, blogs and other content. A superb advertising medium that targets a well-heeled and receptive audience. To subscribe, click here.


		We make regular appearances at major international motor shows in Johannesburg, homes and garden exhibitions in various centres, science fairs and other high-profile public events. In September 2009 we will stage the first Popular Mechanics Inventors Conference, a unique event that will bring together inventors and experts in many fields of interest to their craft. We also host regular reader events that give us the opportunity to interact with our audience.

Alan Duggan
Editor/Publisher

Andrew Good
Advertising Sales Executive

Anthony Doman
Deputy Editor

Christian
von Durckheim
Advertising Sales Executive

Harry Lee-Rudolph
National Sales Manager

Judy Romon
Production Manager

Kate Downs
Online Manager
Editorial Assistant

Nomfundo Calana
Promotions Manager

Patrick Kennedy
Advertising Sales

Sean Woods
Associate Editor

Sharon Gunst
Designer

Thea Woodman
Art Director

Victoria Sanga
Advertising Sales Assistant

Weatherton Nyambeu
Advertising Sales Executive


		Intent on engaging with its audience in every way possible, Popular Mechanics maintains a suitably chatty (and occasionally quirky) presence in the familiar social media, encouraging discussion and debate, and posting blogs by our journalists that tackle anything from electronic wizardry to DIY nightmares. Facebook YouTube Twitter

		To subscribe to Popular Mechanics magazine, go to www.mags@home.co.za

		To subscribe to the newsletter click here