Popular Mechanics is the acknowledged voice of science and technology in South Africa, a multi-platform brand that engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions, competitions and many other strategies. Our vision embraces a full 360 degrees, our imagination knows no bounds.

Our audience is composed mainly of confident, clever, financially secure and inquisitive males, most of them in the 35-49 age group. What’s pleasing is that the magazine’s female readership is growing nicely – an acknowledgement that our subject matter is by no means gender-specific. The Popular Mechanics magazine reaches 182 000 readers with a circulation of 44 165. Our website has 23 122 unique users with 129 012 page impressions. We have 199 201 webletter subscribers (across 2 webletters) and 147 454 promo mailer subscribers (across 3 promo mailers), 7 012 Facebook fans, 637 Twitter followers and 49 YouTube subscribers. Our mobisite has an audience of 23 860.

EDITORIAL: Email popularmechanics@ramsaymedia.co.za, Tel 021 530-3228

ADVERTISING: Email leavanc@ramsaymedia.co.za, Tel 083 961 5002