Popular Mechanics is the acknowledged voice of science and technology in South Africa, a multi-platform brand that engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions, competitions and many other strategies. Our vision embraces a full 360 degrees, our imagination knows no bounds.
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Our audience is composed mainly of confident, clever, financially secure and inquisitive males, most of them in the 35-49 age group. What’s pleasing is that the magazine’s female readership is growing nicely – an acknowledgement that our subject matter is by no means gender-specific. The Popular Mechanics magazine reaches 207 000 readers with a circulation of 37 450. Our website has 29 468 unique users with 179 062 page impressions. The percentage views off a mobile device is 12%. We have 43 062 webletter subscribers and 39 087 promotional mailer subscribers, 13 073 Facebook fans, 1 852 Twitter followers, 238 YouTube subscribers and 411 Google+ followers have added Popular Mechanics to their circles.
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 EDITORIAL: Email popularmechanics@ramsaymedia.co.za,
Tel 021 530-3228 ADVERTISING: Email leavanc@ramsaymedia.co.za, Tel 083 961 5002 |
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 Our digimags offer readers an easy-access electronic edition of the monthly magazines in the RamsayMedia stable, while giving advertisers another touchpoint for reaching audiences. The complete issue of consumers’ favourite magazines – at half of the cover price of the print editions! To purchase digimag, click here. |
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 PM’s website (www.popularmechanics.co.za) offers a vibrant and frequently updated window into the most exciting science and technology breakthroughs of the 21st century. It also introduces visitors to outdoor adventures, tackles interesting home DIY projects, showcases the latest car and bike news, and invites engagement through a variety of channels, including blogs, forums, competitions, videos and wallpapers. |
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Intent on engaging with its audience in every way possible, Popular Mechanics maintains a suitably chatty (and occasionally quirky) presence in the familiar social media, encouraging discussion and debate, and posting blogs by our journalists that tackle anything from electronic wizardry to DIY nightmares.
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