Toyota Zone was called to the podium to receive the trophies for Best Corporate Publication overall and Best External Magazine (category A: bigger budgets). The magazine was also winner of the Best Design category and runner-up for Best Communication, and received awards for excellence in design, writing and communication..
“Both the Toyota Zone and Automobil brands have undergone extensive revamps since we took over their contracts, and these awards confirm that the magazines have achieved that fine balance between meeting the marketing objectives of our corporate clients and at the same time providing readers with engaging content that they look forward to receiving in their postboxes,” said Robyn Daly, Group Editor of RamsayMedia Custom and B2B Publishing.
Toyota Zone editor Franҫois Rabe said he was thrilled at the magazine’s achievements, which confirmed that the content strategy for the brand was firmly on track. “It is clear that our primary content pillars of people, product, places and perspective provide the right mix and appeals to the magazine’s intended audience.
“The bi-monthly publication is mailed to 35 000 Toyota owners, dealers and staff. As Toyota South Africa’s most important CRM tool, Toyota Zone plays a huge role in the motor manufacturer’s communication strategy,” Rabe added.
"We at Toyota South Africa Motors are immensely proud of this achievement. Not only is it the first time that Toyota Zone has been awarded the top accolade, but it did it in style – being recognised in all categories, ranging from design to writing and communication," said Ferdi de Vos, general manager: internal communications and motorsport at Toyota South Africa Motors.
“Receiving this recognition is just reward for the hardworking team at Toyota and RamsayMedia and indicative of the spirit of cooperation and trust that exists between corporate and publisher. Excellence in everything we do is a core value at Toyota, and I would like to commend Franҫois and the whole team at RamsayMedia Custom Publishing on achieving excellence, and a job well done.”
RamsayMedia’s second success of the day, Automobil, received awards for excellence in writing and communication, in addition to being a finalist in the Best External Magazine category.
“This recognition from our publishing industry peers is a fine reward for the hard work the entire Automobil team puts in – from our clients at the RMI, who trust our vision, to our design team, without whom our words would just be inkblots,” commented editor Tim Brink.
The SA Publication Forum Awards, now in their 12th year, are held to recognise and encourage excellence in internal and external corporate communications, including newspapers, magazines, newsletters, DVDs, websites and annual reports. Publications are judged for the quality of their writing, communication, design and photography.