CAR, the oldest consumer magazine in RamsayMedia’s stable, has been acclaimed the “Coolest Magazine in South Africa” in the 2009 Sunday Times Generation Next survey, which polled readers aged 8-23.

CAR’s ongoing efforts to keep the 52-year-old brand young and appealing are clearly paying off with the biggest segment of its audience ( 36 percent or 316 000 readers fall into the 16-24 age group), establishing brand loyalty among these young consumers from early on.