The ad campaign broke in late September with the announcement of Nedbank's sponsorship and a video taken at the judging. It officially ends with two public tastings in February – a lifespan of six months. However, 3 000 bottles with branded stickers on the winning wine are out in the marketplace, which will extend the exposure for months to come.

This is how the campaign went:


September

News of the competition breaks in the webletter of the 28th, together with a video from the judging.




November


11th: WINE Facebook friends alerted to the imminent announcement of the results.

6th: An article on the judging process, together with a video, alerts almost 15 000 webletter subscribers to imminent announcement of the winners.



12th: Award winners announced at gala lunch at the Mount Nelson Hotel. Prominent Nedbank branding; branded award certificates; media release emailed to broad base of print, radio and online journalists. Website 12th – 20th: Award winners announced, together with a video from the function. Five feature articles on the awards posted on winemag.co.za over 10 days.

13th: Results and video emailed to webletter subscribers.



Nedbank DPS full-colur ad.



December

The December issue of WINE, on sale from 16 November, showcases the Nedbank Green Wine Awards. Nedbank features on the cover, in 17 pages of editorial and in a full-page, cull-colour ad. 32-page Nedbank Green Wine Awards value-add supplement goes out with the issue.

Social photos from the event are posted on Facebook.





January

The January issue of WINE, on sale from 14 December, features a DPS of social photos from the awards lunch.
FP/FC Nedbank ad.




February

Public tastings in Johannesburg and Cape Town offer several hundred affluent wine enthusiasts the opportunity to sample the 10 best wines from the competition in a relaxed, enjoyable environment – a very desirable association for the sponsor.

The Nedbank Green Wine Awards have also received extensive publicity in biodiversity, in-flight, lifestyle and food and wine magazines, on lifestyle and trade websites, in newspapers and on radio.

In monetary terms, the value of the media exposure Nedbank has received across WINE's platforms through its sponsorship of the Green Wine Awards exceeds half a million Rand. The value of the association with high net worth individuals who have an appreciation for the finer things in life and are attuned to the environmental sustainability message aligned with Nedbank's own, is inestimable.