24 February 2010
RamsayMedia
by Dave Duarte

The explosion in media types and the amount and variety of content available has created thousands, even millions of niche media tastes. Media consumers today are faced with a mind-boggling array of content to choose from. Their challenge is not finding news and information, but finding news and information that fits their needs and lifestyles.


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22 January 2010
RamsayMedia
As a Circulation manager/Audience development exec in the publishing industry for the last 12 years, and someone directly involved in the compilation of the quarterly ABC reports, I think the amendment to the 50% rule is the biggest load of rubbish yet to emerge from the Board of the ABC.


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9 December 2009
RamsayMedia
I’ve been struggling to find a way to best explain how mobile fits into Ramsay Media and what it can do for us. We’ve all heard the hype and I really don’t want to quote more stats and projected advertising revenues with numbers that look like actual cell phone numbers.
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23 November 2009
RamsayMedia
As 2009 draws to a close, RamsayMedia Automotive marketing manager, Dean Dicks, looks at some of the exciting opportunities new media platforms offer in 2010.

In 2009, digital experienced some major changes -- the rise of Twitter, the fall of the economy, shifting and shrinking budgets, an explosion of new technologies – and 2010 is shaping up to be just as dynamic as we deal with WC 2010 as well. Look at some of the other things South Africans have dealt with over the past 12-month period: xenophobia, swine flu, Caster Semanye, Bafana’s new coach appointed just before the World Cup kick-off, and now Ras Dumisani humiliating a nation with his stoned rasta rendition of our beloved anthem. So there has been huge excitement in our “real” and “virtual” lives!


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2 November 2009
RamsayMedia
What is a magazine website? Or better yet, what should it be? These are fundamental questions that we in RamsayMedia’s digital business ask ourselves every day. In the past, the publishing industry by and large has treated online as an archive, a place to store off-shelf articles and images, where loyal readers could find what they saw in an issue once and are trying to dig it up again. Publication websites have helped to promote the established magazine brand, to sell subscriptions, to carry extra copy when it didn’t fit on the printed page, to give advertisers easy access to ad rates and to engage with audiences in between paper issues. And with this model, we have our faces, hands and feet firmly wedged against a proverbial glass ceiling.



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9 September 2009
RamsayMedia
Media and marketing analyst Chris Moerdyk evaluates the media landscape.

There is a peculiar notion going round that online developments are very quickly going to make print media redundant – which is, of course, complete nonsense.


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