More and more it seems that the best way to engage your audience is to play games with them. The term “gamification”, which was coined way back in 2004, is now becoming a major marketing mechanism for engaging audiences.

Obikwa sticks its neck out with Getaway

You can’t keep a good multimedia ad campaign down, as Obikwa has found to its delight over more than two years of using Getaway’s multiplatform opportunities.

Responding to the Human Need is a Plus

With the creation of Google’s answer to Facebook, Google+, we can see that people are hungrier than ever to be socially connected online. Google+ has quickly become the fastest growing social network, with 13 percent of US adults already signed up since its launch a mere two months ago, at the beginning of July. In terms of future growth, if the calculations are correct, they will hit 22 percent by the end of the year, putting them ahead of both Twitter and LinkedIn, which have been around a lot longer.

Breaking the code to reinvent print

CAR’s groundbreaking use of AR and QR codes in its May issue reverberated around the country’s media, marketing and advertising communities. It’s a wonderful case study, not only of the successful integration of print, digital, mobile and social media, but also in how to create a buzz and get people talking about a brand.

Engagement is trendy

At the 2011 FIPP Digital Innovation Summit I attended last week, it was apparent that many publishing companies face similar challenges going forward. But there is also something that most are focusing on, and that’s the drive to know their audience in a completely new way.

Of course, its one thing to acquire information about your audience, it’s another to make good use of it!

New platforms, new opportunities

International marketing strategists are predicting rapid growth in mobile ad spending next year. The US market alone appears to be predicting something in the region of $1 billion in ad spend for 2011 on mobile devices alone.