Case study: Nedbank sponsorship builds highly desirable relationship

Nedbank's involvement in 'green' initiatives is well established through its conservation projects, dating back to 1990 when the bank founded The Green Trust together with the SA World Wildlife Fund. So the group's decision to sponsor WINE's new Green Wine Awards was an obvious fit and provided them with the perfect 360-degree solution!

Golf 6 case study: When using integrated media is a great success story!

When Volkswagen launched the Golf 6 to the South African market in June 2009, the company chose to promote the new car through an integrated campaign in RamsayMedia Automotive’s CAR and WIEL magazines. The results were better than anyone could have anticipated.

RamsayMedia’s flagship brand, CAR, is rapidly increasing both its presence on and its income from South African mobile Instant Messaging (IM) service MXit. While reaching an ever-growing target audience on MXit, which itself has achieved cult status within the country’s youth market, CAR has successfully produced and sold content to an audience with a large appetite for the automotive world since its launch on the instant messaging platform in October 2008.

If you really want to be heard, talk softly, says Robyn Daly, editor of RamsayMedia Custom Publishing