Popular Mechanics sees new record high

Sci-tech brand Popular Mechanics is celebrating the highest-ever circulation figure in its nine-year history, posting a record 52 000-plus sales for the January issue (subject to ABC verification). Subscriptions account for just under 16 000 of these.

Getaway awards bloggers

From wildlife and environmental writers to foodie and photographic enthusiasts, more than 160 bloggers contribute to the success of Getaway’s website. Their contribution – which last year saw Getaway win the SA Blog Awards’ travel category for the second time – was recognised at Getaway’s own Blog Awards on Thursday night.

SA Inventor of the Year recognised

University of Cape Town bioengineer Dr George Vicatos was last night named as South Africa’s Inventor of the Year by sci-tech magazine Popular Mechanics for his development of a versatile and potentially life-changing facial reconstruction system. His R50 000 prize money included an award for top spot in the Cutting Edge category of a nationwide inventors’ competition.

Slicing and dicing top-end data

Recent research into the country’s top spenders revealed that these consumers are largely immune to the marketing messages directed at them and a much more targeted approach is necessary if it is to be successful.

RM Logistics sees exponential growth

RamsayMedia Logistics, our subscriptions fulfilment bureau, has taken on its 26th title. The company will manage the subscriber acquisition and retention of Forbes Africa, the new local edition of the international financial publication that went on sale this week.

Ride joins custom publishing stable

RamsayMedia’s Custom Publishing division has taken on its first consumer title contract – the November issue of cycling magazine Ride marks the fifth title in the company’s custom publishing stable and the second new acquisition this year, following Automobil in March.