Getaway’s March issue went live as a digital edition this week, making it the eighth and final title in the RamsayMedia stable to be made available in electronic format.

The move extends RamsayMedia’s multi-platform offering, giving consumers another touchpoint for the brands and providing advertisers with a further opportunity to reach new audiences beyond their established markets, explained Ian Dinan, Audience Development Manager.

With printing and postage costs no longer a constraint, the brands can grow their overseas readerships as well as manage their extensive complimentary copy mailing lists more effectively, he said.

“While we anticipate a relatively small uptake initially, having magazines available in this format means we open ourselves to new readers, and the possible development of paid-for content presented by the various e-readers arriving on the market,” he added.

“But the really compelling advantage for us is in the custom publishing arena. We can create digizines for our clients at a fraction of the cost of a print edition. Not only is there a significant saving, but digizines open avenues for the client to provide multimedia enhancements like videos and links to their website, enriching their clients’ experience of the brand.”

RamsayMedia will sell its digimags at 50 per cent of the cover price in accordance with the Audit Bureau of Circulations’ ruling that digital editions form part of a magazine’s sales while not being bound by the print edition’s price, Dinan said.

The other RamsayMedia digizines are CAR, Leisure Wheels, WIEL, Popular Mechanics, Compleat Golfer, WINE and Hotel & Restaurant.