17 September 2009 : Getaway has become a household name with superbrand status
Launched in 1989, Getaway has become a household name with superbrand status, a highly regarded source of all things travel related in Southern Africa and beyond. This, along with our expertise and credibility, has allowed Getaway to evolve into a multi-platform brand offering a 360? multimedia solution aimed at a high net wealth common-interest community focused on travel. This offering includes Getaway magazine, www.getaway.co.za, the Getaway Show and Events, Getaway TV, social media, the webletter, Getaway Adventures and mobile. This is in line with the RamsayMedia strategy of developing multi-platform specialist brands with focused audiences.