Reality magazine is a superb, quality quarterly magazine delivered to members of the Sanlam Reality programme, with the compliments of Sanlam and its sub brands. Sanlam’s strategy of client centricity is core to its lifestyle programme called Reality and as such is committed to bringing its members excellent value and a host of perks in the form of rewards, special offers and great shopping deals.

The magazine speaks to a clearly defined market of highly responsive middle-income members. It’s a big market with ample room for growth and the circulation has increased by 50 per cent in the first three issues of the magazine. Research proves there is a high utilisation of the Reality products and services among its members and this is transferred to the magazine – response to competitions and uptake of special offers is very lively. Readers are actively looking for good deals and are receptive to the right product offerings.

Reality magazine is a lifestyle glossy, which inspires and entertains across five pillars at the core of its editorial: Money & Wealth, Travel, Wheels, Wellness & Healthy Living and Shopping. Additional areas of interest to the Reality reader include People, Wine & Food, Science & Technology and Art & Culture.

Reality magazine speaks to a community of readers who are hungry for information and inspiration. Besides helping them to dream about their next holiday destination, car, great gear and gadgets for the home and holidays, the magazine offers useful information on how to make that dream a reality.

Reality reaches a diverse audience of more than 165 000 Reality members within the high-middle and high income sectors.